RAKAM is an Italian needlework magazine which started up in 1930. In the year when it should be celebrating it's 80th birthday, it has had quite a shakeup.
Many non-Italian speaking readers who either can purchase it at a local newsstand or have a subscription might be wondering what has happened to it.
Instead of being a celebratory year for RAKAM this year has been dogged with much rumour and speculation so I will try to only state facts that I personally know to be true.
The April 2010 issue was the last RAKAM issue under the publishing company Edizioni Mimosa which was in liquidation. The new publisher, Guido Veneziani Editore, took over the name RAKAM only. This means all subscription records are not available to them and so they have no way of contacting subscribers to the previous publisher. If you stopped receiving your magazines that is why.
As you can well imagine this has upset many faithful subscribers to RAKAM and undoubtedly the other magazines that Edizioni Mimosa published. If you tried to contact them through their website in the last few months your web browser probably warned you that the site was infected with a virus.
Last year I visited the offices where production of RAKAM was executed in Milan. I know that the women I talked to then are no longer with the company. This includes the brilliant illustrator who drew those comprehensive stitch and pattern diagrams.
My own subscription to RAKAM coincidentally was due for renewal in May of this year and I had already chosen not to renew it due to increasing costs for overseas subscriptions. I have held a subscription since 2001 and am very sorry to not be getting it anymore as it has always been full of eye-candy and inspiration for me.
I am told the May 2010 issue of RAKAM was a bit of recycled articles but that the June 2010 issue showed promise although photo quality was not the best. I have not seen them.
The July 2010 issue however carries a letter to readers which a kind Italian lady typed out for me and which I have translated for you here:
The publisher Guido Veneziani Editore has purchased only the name RAKAM from Edizioni Mimosa in liquidation. They have not, therefore, assumed commitment for any previous contracts with Edizioni Mimosa. This also holds true for subscriptions which GVE has no possibility of dispatching, not being in possession of the subscription files.
However to us at GVE it does not seem right to disappoint the readers of a magazine with so much history and so many loyal customers. Therefore we have decided to send, free of charge, the number of issues owed for the previous subscriptions with the other publisher. To this end, we invite you to contact our Subscriptions office at 02 58205207 from 10:00 am to 12:00 pm and from 3 pm to 4 pm Monday, Wednesday and Friday.
We take this opportunity to remind you that every week you can find Guido Veneziani Editore’s weekly news magazines on the newsstands: Vero, Top, Stop and Vera as well as the monthly Vero Cucina and Vero Salute.
With fondest regards,
Guido Veneziani, Publisher
Elio Michelotti, Director
Interesting to note here that the new Director of RAKAM and the Director of Ricamo Italiano, another Italian needlework magazine are now the same person.
Here is an email address which might be of use to you, it is for the subscription office: firstname.lastname@example.org
I couldn't find any cover art for any 1940s editions which is why there are only 7 photos!